LEADERSHIP
a higher standard of living in Southern California
a higher standard of living in Southern California
Property West Residential has a team of the real
estate industry’s most experienced and proven executives. Each
brings vast expertise and tireless dedication to the continual
pursuit of excellence across the company’s wide-reaching
best-in-class investment portfolio.
EXECUTIVE TEAM
» MARK GOSSELIN | PRESIDENT & CEO
Mark Gosselin is the founder, president and sole owner of Property West Residential. With over 30 years of experience in the multifamily industry, Mark has developed a unique and successful approach to acquiring, improving and managing multifamily communities throughout San Diego County.
EXECUTIVE TEAM
» MARK GOSSELIN | PRESIDENT & CEO
Mark Gosselin is the founder, president and sole owner of Property West Residential. With over 30 years of experience in the multifamily industry, Mark has developed a unique and successful approach to acquiring, improving and managing multifamily communities throughout San Diego County.
His proven strategy has
positioned him as one of the most successful and prominent leaders
in the San Diego multifamily industry, and under his distinct
guidance, PWR has developed into one of the most respected real
estate investment companies in Southern California. Mark is a
graduate of SDSU with a degree in business with an emphasis on real
estate and he currently holds a real estate broker’s license in the
State of California. As a principal, he is always seeking new
acquisition opportunities and is striving to expand the company
into other regions of California and up the West Coast.
» IRMA CONDE | GENERAL MANAGER
A recognized administrative leader with a reputation for judicious use of resources, solid leadership and over 25 years of strong administration and asset management background with emphasis in property management, commercial real estate, broadcast marketing agreements, petroleum company start-ups and administration, human resources and staff counseling. Irma’s vocation has been instrumental in providing Property West Residential with staff development with established quality standards, reporting accountability, and maximization of financial performance critical to the success and future production of the company operations.
» ERIK GOSSELIN | INVESTMENTS & OPERATIONS
Erik has been involved in the San Diego multifamily industry since he was in diapers. He is primarily responsible for identifying potential acquisition opportunities for PWR, as well as contributing to the further development of the company's investment strategy. Erik is all about implementing new technologies, constantly striving for a more efficient process to streamline the day-to-day operations at PWR. Erik specializes in aggressive rent growth and is also very instrumental in promoting the company's brand presence and marketing strategies.
» SANDRA HERNANDEZ | ACCOUNTING MANAGER
A motivated and accomplished administrative professional with over 17 years of experience in accounting, payroll, administration and human resources. Her broad experience will promote the continued enhancement of employee and labor relations, benefit analysis, performance evaluations, employee training and the further development of employee retention strategies for Property West Residential. Sandra holds a bachelor degree in business administration from the University in Aguascalientes, Mexico.
» ROBERT HAWES | CORPORATE EXECUTIVE ASSISTANT
With an accounting background with emphasis in the real estate field, Robert's sharp eye and attention to detail allow him to manage many accounting aspects within the PWR portfolio – producing timely financials, cash flow and variance analysis, as well as payables and receivables processing. Robert has worked in the affordable housing industry, tech industry, branding & marketing, as well as residential real estate. His vast experience managing collections processes and full-cycle A/R make Robert an asset to the company.
MANAGEMENT TEAM
» ALEJANDRA LOPEZ | SENIOR REGIONAL MANAGER
A senior regional property manager leading and directing the vast portfolio communities of Property West Residential, with a diverse background consisting of over 15 years of experience in marketing, leasing, sales, training, supervising, administration and third-party contracting, Alejandra leads the regional team with superior proficiency to ensure overall accountability and extraordinary product and excellent service to all valued residents and clients.
» MELISSA KASARDA | REGIONAL MANAGER
Melissa has been a dedicated member of the Property West Residential team for over 14 years. She consistently strives to achieve excellence in resident retention through effective management and a commitment to quality customer service.
» ANGELA MACIAS | REGIONAL MANAGER
Angela started with Property West Residential as a community manager with a strong background in property management. Angela generates results through her resilient effort and ability to identify and resolve problems. She excels through her support to other team members and enjoys exceeding goals and developing new objectives to troubleshoot deficiencies and stimulate positive change. Angela was recently promoted to the Regional Property Manager position, where she continues to contribute towards the transformation of the regional department, offering innovative movement and staff empowerment.
MAINTENANCE TEAM
» JUAN MACIEL | REGIONAL MAINTENANCE SUPERVISOR
Juan Maciel joined Property West Residential in 2006 as a porter/maintenance tech. He was quick to prove himself and show off his vast maintenance skills and professionalism. Juan was given the opportunity as a Maintenance Lead and demonstrated relentless initiative in his leadership role. He is always seeking an opportunity to help and mentor those who work at nearby PWR properties. Juan continues to work diligently in everything that he does.
» HUBER MACIEL | REGIONAL MAINTENANCE SUPERVISOR
Huber Maciel has been with Property West Residential for over 10 years and started out as a porter/maintenance tech. Huber is a determined individual who enjoys challenges and overcoming all obstacles. He is a result-driven individual who was given the opportunity to perform the role of Maintenance Lead and easily met all goals. In his recent supervisor position, he continues to mentor others and enjoys promoting growth and development to all team members willing to make a commitment and enhance their maintenance career.
» EDGAR MEDINA | REGIONAL MAINTENANCE SUPERVISOR
Edgar Medina affiliated with Property West Residential in 2013 as a maintenance tech who was fast to advance to Maintenance Lead through his fortitude, persevering effort and ability to drive productivity above expectations. His organization skills support inventory control and expense management which incorporates preventive maintenance leading towards the ultimate customer service experience.
» JULIO MONROY | PROJECT MANAGER
With exceptional organizational skills and over 12 years of experience in the industry, Julio has been instrumental in the continued growth and development provided to all maintenance personnel for Property West Residential. His creative view and structured techniques empower employment advancement and opportunities throughout the portfolio. Effective negotiations, budgeting and forecasting in conjunction with his regional team have contributed to a rising development for the maintenance department at PWR.
ACCOUNTING TEAM
» KELLY MILLER | ASSISTANT ACCOUNT MANAGER
An account supervisor expanding over 30 years of accounting experience with a diverse accounting background covering advertising, truck manufacturing, printing, construction and property management. Kelly also excels in customer service, physical inventories, auditing, developer contracts and managing job costs. Kelly holds a bachelor degree in accounting.
» EMILIA VELARDE | ACCOUNT SUPERVISOR
Emilia is an account supervisor who brings more than 10 years of administration experience; responsible for leading a team of accounts with P&L accountability as well as an expectation to deliver set goals and objectives of Property West Residential.
» KRISTINA JUNOT | ACCOUNT SUPERVISOR
Kristina with more than ten years of Accounting experience, doubled with her strong background in Real Estate finance, is a seasoned Account Supervisor. She holds an M.B.A. in Accounting and is highly effective in Accounts Payable, Accounts Receivable, Account Reconciliation, and in preparing month end statements with accuracy and a keen eye for detail. Kristina is a strong member of the Accounting team and takes pride in her work to deliver excellent results.
» ILIA PEREZ-CORONA | ACCOUNT SUPERVISOR
Ilia has over 12 years of experience, working mostly as a staff accountant in various diverse industries. She joined PWR in 2017 as an account supervisor to manage a large portfolio of 13 properties and she is responsible for the daily operations of accounting functions. Ilia holds a bachelor's degree in Business Administration, with a Major in Accounting from San Jose State University, which is ranked in the top 10 Public Schools in the USA. Ilia is an ardent pet lover and has two lovely dogs. She supports many organizations which assist helpless dogs.
» MARGARET INSANA | ACCOUNT SUPERVISOR
A former hotel/restaurant professional Margaret brings more than 10 years of excellent customer service and management experience to Property West. Margaret has achieved her Certified Hotel Administrator designation from the American Hotel and Motel Association in 2004. She has managed full service as well as select-service properties in almost every sector of the business – corporate, extended stay, franchised and independent. With a strong emphasis on revenue management and accounting, Margaret brings detailed reporting; financial and internal control systems, teamwork and operational accountability.
» IRMA CONDE | GENERAL MANAGER
A recognized administrative leader with a reputation for judicious use of resources, solid leadership and over 25 years of strong administration and asset management background with emphasis in property management, commercial real estate, broadcast marketing agreements, petroleum company start-ups and administration, human resources and staff counseling. Irma’s vocation has been instrumental in providing Property West Residential with staff development with established quality standards, reporting accountability, and maximization of financial performance critical to the success and future production of the company operations.
» ERIK GOSSELIN | INVESTMENTS & OPERATIONS
Erik has been involved in the San Diego multifamily industry since he was in diapers. He is primarily responsible for identifying potential acquisition opportunities for PWR, as well as contributing to the further development of the company's investment strategy. Erik is all about implementing new technologies, constantly striving for a more efficient process to streamline the day-to-day operations at PWR. Erik specializes in aggressive rent growth and is also very instrumental in promoting the company's brand presence and marketing strategies.
» SANDRA HERNANDEZ | ACCOUNTING MANAGER
A motivated and accomplished administrative professional with over 17 years of experience in accounting, payroll, administration and human resources. Her broad experience will promote the continued enhancement of employee and labor relations, benefit analysis, performance evaluations, employee training and the further development of employee retention strategies for Property West Residential. Sandra holds a bachelor degree in business administration from the University in Aguascalientes, Mexico.
» ROBERT HAWES | CORPORATE EXECUTIVE ASSISTANT
With an accounting background with emphasis in the real estate field, Robert's sharp eye and attention to detail allow him to manage many accounting aspects within the PWR portfolio – producing timely financials, cash flow and variance analysis, as well as payables and receivables processing. Robert has worked in the affordable housing industry, tech industry, branding & marketing, as well as residential real estate. His vast experience managing collections processes and full-cycle A/R make Robert an asset to the company.
MANAGEMENT TEAM
» ALEJANDRA LOPEZ | SENIOR REGIONAL MANAGER
A senior regional property manager leading and directing the vast portfolio communities of Property West Residential, with a diverse background consisting of over 15 years of experience in marketing, leasing, sales, training, supervising, administration and third-party contracting, Alejandra leads the regional team with superior proficiency to ensure overall accountability and extraordinary product and excellent service to all valued residents and clients.
» MELISSA KASARDA | REGIONAL MANAGER
Melissa has been a dedicated member of the Property West Residential team for over 14 years. She consistently strives to achieve excellence in resident retention through effective management and a commitment to quality customer service.
» ANGELA MACIAS | REGIONAL MANAGER
Angela started with Property West Residential as a community manager with a strong background in property management. Angela generates results through her resilient effort and ability to identify and resolve problems. She excels through her support to other team members and enjoys exceeding goals and developing new objectives to troubleshoot deficiencies and stimulate positive change. Angela was recently promoted to the Regional Property Manager position, where she continues to contribute towards the transformation of the regional department, offering innovative movement and staff empowerment.
MAINTENANCE TEAM
» JUAN MACIEL | REGIONAL MAINTENANCE SUPERVISOR
Juan Maciel joined Property West Residential in 2006 as a porter/maintenance tech. He was quick to prove himself and show off his vast maintenance skills and professionalism. Juan was given the opportunity as a Maintenance Lead and demonstrated relentless initiative in his leadership role. He is always seeking an opportunity to help and mentor those who work at nearby PWR properties. Juan continues to work diligently in everything that he does.
» HUBER MACIEL | REGIONAL MAINTENANCE SUPERVISOR
Huber Maciel has been with Property West Residential for over 10 years and started out as a porter/maintenance tech. Huber is a determined individual who enjoys challenges and overcoming all obstacles. He is a result-driven individual who was given the opportunity to perform the role of Maintenance Lead and easily met all goals. In his recent supervisor position, he continues to mentor others and enjoys promoting growth and development to all team members willing to make a commitment and enhance their maintenance career.
» EDGAR MEDINA | REGIONAL MAINTENANCE SUPERVISOR
Edgar Medina affiliated with Property West Residential in 2013 as a maintenance tech who was fast to advance to Maintenance Lead through his fortitude, persevering effort and ability to drive productivity above expectations. His organization skills support inventory control and expense management which incorporates preventive maintenance leading towards the ultimate customer service experience.
» JULIO MONROY | PROJECT MANAGER
With exceptional organizational skills and over 12 years of experience in the industry, Julio has been instrumental in the continued growth and development provided to all maintenance personnel for Property West Residential. His creative view and structured techniques empower employment advancement and opportunities throughout the portfolio. Effective negotiations, budgeting and forecasting in conjunction with his regional team have contributed to a rising development for the maintenance department at PWR.
ACCOUNTING TEAM
» KELLY MILLER | ASSISTANT ACCOUNT MANAGER
An account supervisor expanding over 30 years of accounting experience with a diverse accounting background covering advertising, truck manufacturing, printing, construction and property management. Kelly also excels in customer service, physical inventories, auditing, developer contracts and managing job costs. Kelly holds a bachelor degree in accounting.
» EMILIA VELARDE | ACCOUNT SUPERVISOR
Emilia is an account supervisor who brings more than 10 years of administration experience; responsible for leading a team of accounts with P&L accountability as well as an expectation to deliver set goals and objectives of Property West Residential.
» KRISTINA JUNOT | ACCOUNT SUPERVISOR
Kristina with more than ten years of Accounting experience, doubled with her strong background in Real Estate finance, is a seasoned Account Supervisor. She holds an M.B.A. in Accounting and is highly effective in Accounts Payable, Accounts Receivable, Account Reconciliation, and in preparing month end statements with accuracy and a keen eye for detail. Kristina is a strong member of the Accounting team and takes pride in her work to deliver excellent results.
» ILIA PEREZ-CORONA | ACCOUNT SUPERVISOR
Ilia has over 12 years of experience, working mostly as a staff accountant in various diverse industries. She joined PWR in 2017 as an account supervisor to manage a large portfolio of 13 properties and she is responsible for the daily operations of accounting functions. Ilia holds a bachelor's degree in Business Administration, with a Major in Accounting from San Jose State University, which is ranked in the top 10 Public Schools in the USA. Ilia is an ardent pet lover and has two lovely dogs. She supports many organizations which assist helpless dogs.
» MARGARET INSANA | ACCOUNT SUPERVISOR
A former hotel/restaurant professional Margaret brings more than 10 years of excellent customer service and management experience to Property West. Margaret has achieved her Certified Hotel Administrator designation from the American Hotel and Motel Association in 2004. She has managed full service as well as select-service properties in almost every sector of the business – corporate, extended stay, franchised and independent. With a strong emphasis on revenue management and accounting, Margaret brings detailed reporting; financial and internal control systems, teamwork and operational accountability.